Employee advocacy software that turns your team into your best growth channel
Asking 50 employees to start posting is a behavior change that fails every time. Asking them to like, comment, or share takes 30 seconds, and it puts your founder's post in front of 10x more of the right people. No ad spend, no new headcount.
Your employees never log in. We already see them.
Before: company page posts it
Dunder Mifflin
4,120 followers
1d ·
Big news: Dunder Mifflin has officially acquired the Michael Scott Paper Company. Here's what it means for customers 🧵
20 employees click Share on the exact same post
After: your team shares it
Michael Scott
Regional Manager · 1d
Today is a very big day. The Michael Scott Paper Company has been acquired by Dunder Mifflin 🧵
Dwight Schrute
Assistant to the Regional Manager · 1d
Fact: Dunder Mifflin just acquired the Michael Scott Paper Company 🧵
Jim Halpert
Sales · 1d
Big news from Scranton: we just acquired the Michael Scott Paper Company 🧵
Pam Beesly
Office Administrator · 1d
So excited to finally share this. The Michael Scott Paper Company has been acquired by Dunder Mifflin! 🧵
Same post, 100x the reach
30,000+ impressions
The best B2B teams already run advocacy this way
At the fastest-growing B2B companies, LinkedIn is a team sport. Founders, sales, growth, and product all show up, and the company is everywhere its buyers look.
Lovable
Team actively posting across LinkedIn
Cursor
Team actively posting across LinkedIn
Gamma
Team actively posting across LinkedIn
HeyReach
Team actively posting across LinkedIn
If your team isn't doing this yet, the advocacy add-on is the lowest-friction way to start.
Want the full playbook? Read how Lovable turned every engineer into a marketer →
What the Employee Advocacy add-on unlocks
One flat price per company, and every feature we ship for team advocacy lands inside it. Two are live today, with more on the way.
The leaderboard
See who engages most with your company's content, ranked by reactions, comments, and posts engaged. Filter to your own team to run a monthly incentive, or open it to anyone to spot the superfans and current customers already showing up in your comments.
The playbook we see working: don't ask your team to post. Ask them to comment every time your founder or company page posts, and reward whoever tops the leaderboard at the end of the month. Posting comes later, on its own.
Slack notifications
Connect Slack and your team gets a ping the moment anyone posts on LinkedIn. Engagement in the first hour is what the algorithm rewards, and a nudge where your team already works beats another portal nobody logs into.
Coming soon to the add-on
CRM integration
Push the leads your team's engagement surfaces straight into your CRM, so advocacy shows up in pipeline.
Attribution tracking
Tie leads and pipeline back to the posts and people that created them.
My Company Audience
Research the audience your company actually reaches, so you know what to create next.
Whether your goal is leads, recruiting, or brand, the add-on is where we're building everything that helps your team work together on content.
Why most advocacy programs fail
Nobody knows what to post
Your team wants to help but stares at a blank screen. Without ideas, nothing gets posted.
Approval bottlenecks kill momentum
Marketing reviews each post manually. By the time it's approved, the moment has passed.
Adoption drops off after week one
Legacy advocacy tools feel like homework. People stop using them within days.
No connection to revenue
Posts go out but nobody knows if they're generating leads or pipeline. Just vanity metrics.
A system that makes posting easy for everyone
Postbeam removes every barrier between your team and consistent LinkedIn content.
Talk to Marv
Your team has a 15-minute conversation with Marv. He pulls out ideas worth posting. No writing required.
Posts written in their voice
Marv creates posts trained on how each person actually sounds. Not generic AI content.
Built-in approval workflow
Marketing reviews and approves posts before they go live. One dashboard, zero bottlenecks.
Connect multiple accounts
Add your whole team. Manage everyone's LinkedIn from one place. Control who sees what.
Team analytics
See how each person is performing. Track impressions, engagement, and growth across the team - and turn the reach into a dollar figure with our earned media value calculator.
Turn engagement into leads
Every like and comment is a signal. Postbeam surfaces warm leads from your team's combined activity.
What your employees see
No new tool to learn and nothing to install. Your team gets a link, picks a post, and clicks share. That's the whole workflow.
Marketing queues the posts
The Post Library holds everything approved for the team: launches, industry reports, hiring posts. Generate more with AI in one click.
The team shares the page
Everyone gets one link to the library. Labels make it easy to find the right post, and anyone can add a post to their own queue.
Or shares one post in a click
Every post has its own share page. Employees copy the text or add it to their Postbeam, no login needed to view it.
Connect to Claude and Slack for full automation
Use Claude MCP to manage all team posts programmatically. Get Slack notifications when posts need approval, when leads come in, or when it's time to post.
Claude MCP integration
Automate content creation, scheduling, and lead workflows through Claude. Connect Postbeam to your existing AI stack.
Slack notifications
Get notified in Slack when posts need approval, when warm leads are detected, or when engagement spikes.
Marv for everyone
Every team member can talk to Marv to generate ideas. No training needed. Just have a conversation.
Built for teams, not just marketers
Agencies
Run LinkedIn across entire client teams. Offer content creation, posting, and lead gen as a packaged service.
Service providers
Your clients make buying decisions rarely. Stay top of mind with consistent content. Show them you're the expert.
Founders & GTM teams
Scale content across your whole team. Turn employee activity into pipeline, not just impressions.
Postbeam vs. traditional employee advocacy platforms
The legacy playbook is from 2018: upload a company article, ask every employee to log into a portal and share it, then report clicks to HR. It fails because nobody wants to be a corporate megaphone, and clicks were never the point.
Postbeam runs the modern version: your founder posts, your team spends 30 seconds engaging, and the reach and pipeline that creates gets measured. Same people, a fraction of the friction.
| Feature | Traditional Advocacy | Postbeam |
|---|---|---|
| Content creation | Curated links to share | ✓AI writes posts in each person's voice |
| Adoption | Drops off after 2 weeks | ✓Stays consistent, Marv makes it easy |
| Approval process | Manual email chains | ✓Built-in dashboard with one-click approval |
| Analytics | Basic share counts | ✓Full analytics per person + team rollup |
| Lead generation | None | ✓Warm leads from engagement, filtered to ICP |
| Integrations | Limited | ✓Claude MCP, Slack, and more |
The best B2B brands will have faces. Just like B2C.
Name a chocolate company and you think of MrBeast and Feastables. Makeup, Hailey Bieber and Rhode. Leggings, Kim Kardashian and Skims. B2B is following the same path: the companies winning attention are the ones whose people are the face of the brand, not the logo.
That's what this add-on is built for. Your team doesn't need Postbeam accounts to take part. They just need a nudge, a scoreboard, and a reason to show up, and your buyers start seeing the humans behind the company everywhere they look.
Employee advocacy, answered
How much does an employee advocacy program cost?
Postbeam's Employee Advocacy add-on is $349/month flat per company, up to 100 employees, on top of any Postbeam plan - Solo included. There are no per-employee seats, so the price doesn't grow as more of your team joins in. More than 100 employees? Talk to us for custom pricing. Legacy enterprise advocacy suites typically run five to six figures per year once seats and training are included.
How do I start an employee advocacy program?
Don't start by asking everyone to post - that behavior change fails. Ask your team to spend 30 seconds liking and commenting whenever your founder or company page posts, reward whoever tops the leaderboard at the end of the month, and let posting come later on its own. Postbeam runs this with Slack notifications the moment a post goes live and a leaderboard that tracks who engages most.
Do my employees need Postbeam accounts?
No. Your employees never log in to anything. Postbeam already sees who engages with your posts, so you get participation tracking and a leaderboard with zero onboarding.
What's included in the add-on?
Live today: the engagement leaderboard (filter to your own company, or open it to anyone to spot superfans and customers) and Slack notifications when anyone on your team posts on LinkedIn. Coming soon: CRM integration, attribution tracking, and My Company Audience research.
What if my team won't create content?
That's the point of this playbook. Your team doesn't need to become creators - a like or comment takes 30 seconds and puts your founder's post in front of 10x more of the right people. Companies that want employees posting too can layer that in later with Marv, Postbeam's AI that drafts in each person's voice.
Is this compliant with LinkedIn's rules?
Yes. Postbeam publishes through LinkedIn's official partner APIs and connects through OAuth you can revoke anytime. Employees don't connect anything at all - there are no browser extensions and nothing touches anyone's LinkedIn password.
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Useful BotsGet your whole team posting on LinkedIn
Most teams know they should be posting. Postbeam makes it actually happen.
Want the strategy behind it? Read the complete employee advocacy guide → Or compare the 7 best employee advocacy tools → Head-to-head: vs DSMN8, vs Oktopost, vs EveryoneSocial.