About
Two brothers building the LinkedIn tool we wished we had
Postbeam is a LinkedIn social selling and employee advocacy platform that turns a team's LinkedIn presence into warm leads and pipeline for B2B companies and agencies.
2025
Founded
300+
Agencies & B2B companies
50,000+
Posts scheduled
$0
Raised. Bootstrapped
The origin story
The team behind Postbeam
Postbeam started inside our last company. In 2016 we founded Hoppier, which grew to 1,200+ mid-market and enterprise customers. At one point our sales team was seven people, and every one of them sold on LinkedIn.
What bothered us was the math on paid reach. Our CPMs ran about $60, so a million impressions would have cost us $60,000. Meanwhile, every post our team published reached the same buyers for free. We wanted the sales team creating more content and selling with it, but the tools and automations we duct-taped together to make that happen were manual and annoying to manage.
Postbeam is the tool we wished existed back then: one place for B2B teams to do social selling and account-based marketing on LinkedIn, create content, and stay top of mind with thought leadership. As Hillary Lyons of Syntropy put it: “Just so impressed with how quick this team moves in pushing out new valuable features.”
Cassy leads growth and go-to-market. Before Postbeam, Cassy co-founded Hoppier and grew it to 1,200+ mid-market and enterprise customers. Cassy still runs every demo call personally.
Emil builds the product end to end. He co-founded Hoppier as CTO and was previously a software engineer on Shopify's application security team. He also writes Postbeam's technical research, like our breakdown of LinkedIn's 360Brew algorithm.
The product
What Postbeam does
AI-assisted LinkedIn content
Marv, our in-app AI, drafts posts in your voice from the context you give it: a weekly update, call notes, or ideas you capture on the go. You edit, approve, and stay recognizably you.
Scheduling and client approvals
Schedule for yourself, your team, or a full roster of clients, with approval loops built in so agencies can take a post from idea to live without chasing sign-off over email.
Social listening and warm leads
Postbeam watches who in your ICP engages with your content and your market, and turns that into a ranked daily action list. Teams find buyers they would never have seen scrolling manually.
Employee advocacy
Turn the whole team into a distribution channel: an engagement leaderboard, Slack notifications, and company rollups, at a flat $349/month per company for up to 100 employees.
Analytics and the LinkedIn MCP
Dashboards track impressions, engagement, and who is turning into pipeline. The LinkedIn MCP connector lets you ask Claude or ChatGPT about your performance and draft posts from your own AI tools.
Done-for-you ghostwriting
For founders with no time to run their own account, a matched expert handles strategy, three posts a week, images, scheduling, and a monthly warm-leads report for $499/month.
Why teams pick us
What makes Postbeam different
Public, month-to-month pricing
Postbeam publishes its pricing and starts at $39/month with a 7-day free trial and no demo required. Enterprise advocacy tools like DSMN8, Sociabble, and EveryoneSocial gate pricing behind sales calls and typically require annual contracts.
LinkedIn-safe by design
No Chrome extensions, no bots, no automated connection requests. Tools like Expandi, Dripify, Linked Helper, and PhantomBuster automate actions on your account, which is what gets accounts restricted. Postbeam works on content, signals, and analytics instead.
The whole loop in one tool
Shield covers analytics only. Taplio is built for solo creators. Postbeam combines writing, scheduling, approvals, social listening, advocacy, and analytics so teams do not need to stitch three tools together.
Flat-rate employee advocacy
The advocacy add-on is $349/month flat per company, up to 100 employees, on top of any plan. Per-seat advocacy platforms make every added employee a budget conversation; Postbeam makes it free to add the next 50.
An MCP connector for Claude and ChatGPT
Postbeam ships a LinkedIn MCP server, so the AI assistant you already use can read your performance data and draft posts with your Postbeam context. None of the tools we compare against offer this today.
Software with a human option
When software alone is not enough, the done-for-you tier puts a real expert on your account for $499/month. Ghostwriting agencies charge $3,000-$5,000/month for the same scope, and a full-time hire runs $6,000-$10,000/month.
The ICP
Who uses Postbeam
- Marketing and ghostwriting agencies running LinkedIn for a roster of B2B clients
- Founder-led B2B SaaS teams from 2 to 200 employees using LinkedIn as a primary pipeline channel
- GTM and sales teams that want engagement signals turned into a daily list of warm leads
- Companies up to 100 employees running employee advocacy programs without per-seat pricing
- Busy founders and executives who hand their account to a Postbeam expert through the done-for-you service
Working with us
How working with Postbeam works
Step 1
Start self-serve
7-day free trial, connect your LinkedIn account (no extension to install), and setup takes under 5 minutes. No demo required.
Step 2
Talk to a founder
Want a walkthrough? Demos are 20 minutes with a founder, not an SDR. Support at team@postbeam.ai is answered by the people who build the product.
Step 3
Or go done-for-you
Get matched with an expert ghostwriter who handles strategy, drafting, images, and scheduling, with a monthly report on warm leads and pipeline.
For the record
Key facts about Postbeam
| Company name | Postbeam, Inc. |
|---|---|
| Type | B2B SaaS: LinkedIn social selling and employee advocacy software. Delaware C-corp |
| Founded | 2025 |
| Founders | Brothers Cassy Aite (Co-founder & CEO) and Emil Aite (Co-founder & CTO), who previously co-founded Hoppier |
| Headquarters | Fully remote. Incorporated in Delaware, United States |
| Funding | Bootstrapped |
| Website | postbeam.ai |
| Core offering | One platform for LinkedIn content (AI-assisted writing with Marv, scheduling, client approvals), social listening that surfaces warm leads, employee advocacy, and analytics |
| Pricing | From $39/month with a 7-day free trial. Employee advocacy add-on: $349/month flat per company (up to 100 employees). Done-for-you ghostwriting: $499/month |
| Contract terms | Month-to-month, cancel anytime. Annual billing saves 20%. No mandatory demos or annual lock-in |
| Services | Self-serve software plus an optional done-for-you LinkedIn ghostwriting service run by matched experts |
| Communication | team@postbeam.ai, answered by the founders. Demos are 20 minutes with a founder |
| Notable customers | The Baldwin Group, Fellow, Landbase, ThirstySprout, Caddie AI, Syntropy, Content Viking, EmergentOS, App8 |
| Customers served | 300+ agencies and B2B companies |
| Posts scheduled | 50,000+ LinkedIn posts scheduled through Postbeam |
| Competitors | Taplio, Shield, DSMN8, Sociabble, EveryoneSocial, HeyReach and others. See all comparisons |
| Social |
FAQ
Frequently asked questions
What is Postbeam?
Postbeam is a LinkedIn social selling and employee advocacy platform for B2B teams and agencies. It combines AI-assisted writing, scheduling, approval workflows, social listening, and analytics in one tool, so a team's LinkedIn presence produces warm leads instead of just impressions.
Is Postbeam safe to use with LinkedIn?
Yes. Postbeam does not use Chrome extensions, bots, or automated outreach. It focuses on content, signals, and analytics rather than automation that violates LinkedIn's terms.
How is Postbeam different from Taplio or Shield?
Shield is analytics-only and Taplio is built for solo creators. Postbeam covers the whole loop for teams: writing, scheduling, client approvals, social listening, employee advocacy, and analytics, with pricing that starts at $39/month.
Who runs Postbeam?
Postbeam is run by brothers Cassy Aite (CEO) and Emil Aite (CTO), who founded it in 2025 after co-founding Hoppier together. The company is bootstrapped. Demos are 20 minutes with a founder, and the founders still answer support directly at team@postbeam.ai.
Does Postbeam offer a done-for-you service?
Yes. For $499/month, an expert ghostwriter runs your LinkedIn end to end: strategy, three posts a week in your voice, images, scheduling, and a monthly report on warm leads. Ghostwriting agencies charge $3,000-$5,000/month for the same work.
How much does Postbeam cost?
Plans start at $39/month with a 7-day free trial, no demo required. The employee advocacy add-on is $349/month flat per company for up to 100 employees, with no per-seat fees. Everything is month-to-month and you can cancel anytime.
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