Content Viking

About Content Viking

Content Viking is a boutique content agency ghostwriting for founders of funded fintechs, PE-backed mid-market SaaS, YC-backed startups, and NetSuite VARs. Hooman founded the agency and runs LinkedIn content for a roster of high-caliber clients, which makes operational leverage everything.

The challenge: running great LinkedIn content for many clients at once

Ghostwriting for founders is a trust business, and a logistics business. Every client means ideas to capture, drafts to write, approvals to chase, and a posting cadence to hold, multiplied across an entire roster.

Doing that at quality is one problem. Doing it at scale, while proving the work actually drives pipeline and not just impressions, is another. Hooman needed a system that could carry both, and let him add more clients without adding chaos.

Why Postbeam

Postbeam became the operating system for Content Viking's entire client base. As a Postbeam expert partner, Hooman runs every client from one place, from first idea to live post, and layers on services that used to be hard to deliver.

• Client scheduling + approval loops

  Hooman schedules for each client and coordinates the approval loop with them, taking a post from an idea he has all the way to scheduled and live on their LinkedIn, without the back-and-forth living in email.

• Every client in one workspace

  Instead of juggling logins and spreadsheets, Hooman manages all of his clients inside Postbeam, which is what lets him take on more without dropping quality.

• Engagement-to-lead signal

  Postbeam connects the dots from who engages on a client's posts to actual leads, so Hooman can show clients the pipeline their content is creating, not just the likes.

• Easy add-on services

  Because the workflow is centralized, Content Viking can layer on extra services like strategic commenting more easily, expanding each engagement.

The result: 20+ referral clients and a fuller service offering

As a Postbeam expert partner, Content Viking has earned over 20 referral clients, a direct pipeline of new business that came from the partnership itself.

Beyond the referrals, Postbeam changed how the agency operates. Hooman now manages all of his clients in one place, which lets him take on more of them while improving the quality of the work, and offer additional services, like commenting and connecting engagement to leads, far more easily than before.