Every Postbeam feature, explained
Plain-English explanations and short video walkthroughs for everything in Postbeam - the same walkthroughs we share with our VIP community every time something ships.
Create & schedule content
Everything for getting posts written, reviewed, and published consistently - without logging into LinkedIn every day.
Post scheduling & the content calendar
This is the feature for staying consistent without doing the daily work. Create posts in Postbeam, pick the days they should go out on the built-in calendar, and they publish to LinkedIn automatically.
Posts you schedule natively on LinkedIn get pulled into the same calendar too, so you always see your real upcoming week in one place. Use the tabs on the Posts page (Draft, Approved, Scheduled, Posted) to keep everything organized.
Open the calendar →Video & multi-image posts + your homepage
This is the feature for posting richer formats: drop a video into any post, or paste up to 20 images for a multi-photo post - both schedulable like everything else.
The same update added your homepage: the first screen you see when you log in, with an at-a-glance view of your account and side-by-side stats against your teammates so you can spot where to focus.
See your homepage →Public share links - approvals without an account
This is the feature for getting posts approved by people who will never log into another tool. Create a public share link for any post and a teammate, client, or reviewer can edit, schedule, and approve it directly - no Postbeam account required.
If you're an agency managing posts for clients, or trying to activate executives who won't adopt new software, this removes the biggest source of friction.
Comment manager
This is the feature for running commenting as a managed workflow - built especially for agencies. Queue up comments on your clients' behalf, route them through the same approval process as posts, and schedule them to go out at the right time on each account.
It also reminds everyone to comment on teammates' posts, because commenting is the highest-leverage way to break through your impressions ceiling and get in front of the right networks.
Open comments →AI content: Claude, ChatGPT & the MCP
Postbeam works where AI already lives - draft, schedule, and analyze without leaving your chat tool.
The Postbeam MCP - ChatGPT app & Claude connector
This is the feature for running your whole LinkedIn workflow from Claude, ChatGPT, Gemini, or any LLM you use. Once connected, you can write posts, schedule them, and pull your LinkedIn analytics directly from chat - and the AI can draw on your other connected tools (meeting recordings, email, docs) as raw material, so posts are built from your real work instead of generic prompts.
One-click installs: Postbeam is officially in the Claude connector directory and the ChatGPT app marketplace. Set up a weekly scheduled task and drafts land in your queue automatically.
Connect the MCP →Team & employee advocacy
Run every account - founders, sales, marketing, company pages - from one workspace, and get the whole company amplifying.
Connected accounts - your whole team in one workspace
This is the feature for scaling beyond one profile. Connect new LinkedIn accounts yourself, invite teammates, salespeople, marketers, or your agency, and give someone full access to manage an account on your behalf - no setup call needed.
Then switch between any connected account instantly - posts, hot leads, DMs, analytics - so execs and reps just approve and publish what's ready for them. The combined reach of a whole team's connections is the point: nobody has an excuse not to post.
Company pages
This is the feature for coordinating your company page alongside personal accounts. Connect company pages, switch between them like any other account, and use the same posting, analytics, and leads tools. Personal accounts earn the most engagement; the company page is where launches, news, and on-brand announcements live - now both run from one place.
Your whole team in one view
This is the feature for seeing the whole program at once: combined team impressions and analytics, whose strategy is working and whose isn't, and everyone's posts and leads in one place. You can export the team data straight to ChatGPT, Claude, or Gemini for reporting.
Slack notifications when anyone posts
This is the feature for early engagement momentum. Connect Slack and the team gets pinged the moment anyone posts on LinkedIn, so everyone can jump in with likes and comments while the algorithm is deciding how far the post travels. It's the exact play the best social-selling teams (beehiiv, Lovable) run every day.
Employee Advocacy add-on: the leaderboard
This is the feature for turning team engagement into a game worth playing. The leaderboard tracks who's liking and commenting most each month - filter it to your own company to run a monthly incentive, or open it to anyone to spot superfans and customers already engaging with your content. Paired with Slack notifications, it's the whole swarm playbook in one add-on ($349/month flat per company).
Warm leads & outreach
The reason Postbeam exists: every post produces a list of the right people already paying attention.
Hot Leads - see everyone engaging with your content
This is the feature for turning engagement into conversations. Postbeam automatically captures everyone who likes, comments on, or engages with your posts, and pre-drafts a connection message that references what they engaged with. Send connections and DMs directly - warm outreach that converts far better than cold.
Open Hot Leads →Lead filters - focus on your ICP
This is the feature for cutting the noise. Filter your hot leads by job title, the post they engaged with, and more, so you only spend time on founders, VPs, or whoever your ideal customer actually is. Save your ideal prospect filters and customize messages per audience.
Post sniping + tagging
Post sniping is the feature for borrowing other people's engagement: paste any LinkedIn post URL - yours, a competitor's, a thought leader's - into Hot Leads and instantly see everyone who engaged with it, ready to filter and message. Start from posts that already prove intent instead of guessing.
The same update added tagging: type @ in any Postbeam post to tag people and companies, which reliably lifts visibility and replies.
Campaigns - outreach on autopilot
This is the feature for putting follow-up on a schedule. Auto-connect and message the people interacting with your posts, follow up with existing connections, or invite relevant people to a webinar - with sending limits, weekday windows, and holiday skipping built in. You can launch campaigns for everyone on the team.
Postbeam also detects LinkedIn Premium automatically: Premium accounts get 300-character connection notes (vs 200) and 40 messages a day (vs 20).
Analytics & reporting
Know what's working - per post, per person, and across the team.
Post analytics + AI reports
This is the feature for knowing which content earns its keep. See impressions and engagement for every post, spot what's reaching beyond your own network, and export the data to the AI of your choice to build reports. Watching which formats work - then making more of them - is the whole content flywheel.
Try every feature free for 7 days
Everything above is included in the trial. New features ship every week - our VIP Slack community sees them first.