Syntropy
AI marketing systems for SaaS.
Santa Rosa, California
Hillary Lyons
Founder
About
Syntropy blends human ingenuity and machine intelligence to deliver adaptive AI marketing systems for growth-stage B2B SaaS startups. Founded by Hillary Lyons, Syntropy specializes in brand strategy, positioning, and building scalable content systems that maintain authentic voice at scale.
Their signature approach, Context Engineering, structures brand data so AI tools can reliably interpret and apply brand guidelines. Instead of generic prompt engineering, Syntropy maps your unique brand identity, tribal knowledge, and voice into structured systems, ensuring every piece of content sounds like you.
As a Certified Postbeam Expert, Syntropy uses Postbeam to help Series A–C SaaS teams build and execute LinkedIn content strategies that drive pipeline, combining their AI marketing systems with Postbeam's scheduling, analytics, and employee advocacy features.
Services
Brand Strategy & GTM
Positioning, messaging, and go-to-market strategy for B2B SaaS teams.
LinkedIn Content Systems
Scalable content workflows built on Postbeam: calendars to employee advocacy.
Context Engineering
Structuring your brand data so AI tools produce authentic, on-brand content every time.
AI Marketing Automation
Custom GPT-based toolmates trained on your brand voice and workflows.
Startup Positioning
Helping early-stage SaaS companies find and communicate their positioning on LinkedIn.
Audience Research & ICP
Deep-dive into your ideal customer profile to ensure content resonates with the right people.
Meet the Founder
Hillary Lyons
Founder, Syntropy
Hillary brings 15+ years of marketing experience, starting with scrappy startups and nonprofits before freelancing full-time for 7 years. She founded Syntropy to help B2B SaaS teams build marketing systems that scale without losing their soul.
Her philosophy: build your business in a way that lets you think clearly. Most chaos founders face is not a character flaw; it is a systems problem.
LinkedIn →Featured Media
Work with Syntropy
Ready to build AI-powered marketing systems for your SaaS team?